![]() ![]() Creativity requires abundance of time, which unfortunately you might not have at that moment. When you’re juggling multiple hats organizing your event, it can be a little challenging to summon your inner creative self. It’s not just shooting the video that’s a challenging task but also editing it, which can seem like a hard mountain to climb.Įspecially for businesses that don’t have a specialized in-house video team or the budget to outsource to a skilled videographer and editor.Ĭreating inspiring videos require a certain amount of creativity. Whether it’s creating a promotional event highlight video or going through hours of footage to create a highlight recap video, creating videos can be a time consuming process.Īnd not all businesses have the time or resources needed to invest in the video creation process.Ĭreating videos, especially ones that stop your audience in their tracks and make them rewatch 10 times, requires superior video skills. So we know that videos can yield a high ROI, our audience prefers it over text, and we’ve pretty much entered a video-first world.īut even then, not all businesses have jumped on this bandwagon. ![]() Challenges companies face when making event highlight videos So from using it as an internal thank-you video for your rockstar employees, to inviting new sponsors and prospecting attendees, you’re all sorted till the next event.Īnd according to Optinmonster, video marketers achieve a 54% increase in brand awareness, with 93% of marketers saying they’ve landed a new customer thanks to a video on social media. Videos can be used immediately post-event leading up to the next edition, and in a plethora of ways.
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